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Effortlessly dress your rascals in good quality clothing made to last

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About Us

We created Lovely Rascals for our community of modern parents, and all the cool aunties and uncles.

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We are all about creating well-made clothing to be loved and last. Our designs are classic styles you can depend on to create moments with and pass on to family and friends. 

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Join us as part of the #LovelyRascalsClub and let us be part of your big moments too.

Our Story

As parents, we are very involved in our children's lives for the first few years, never to forget and wish to embrace it once more.

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The sentimental value of the baby's first clothes from birth, their mittens and socks that used to fit their tiny hands and feet, the nostalgic feeling of what they love to wear from play to sleep – the tangible moments. 

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Here we are on this journey to make good quality and unique pieces, making it easy for anyone to find great stylish clothes. Most importantly, we want to create memories with you.

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